We are thrilled to announce that the Chegworth Valley brand identity has been redesigned, with our new look packaging already generating lots of positive feedback from our customers.
We’ve been working hard on the rebrand over the past months 3-4 months and our new brand identity will be seen on all juice bottles and packs and on all other marketing collateral going forwards, including this website.
The previous identity and packaging had been in existence for over 15 years and, with more and more trade sales of our ever-expanding juice range in particular, we wanted to make sure that allour produce sits confidently and stands out alongside other national and international drinks brands in bars, shops, restaurants and hotels.
The redesigned packaging features new photography of our fruit and a new ‘swirl’ graphic helps to give the new labels a unique and contemporary look. We’ve been careful to make sure that our key proposition of making the most natural, high quality juices possible from farm-fresh, hand-picked fruit is retained and emphasised across the new identity and website.
We’ve worked with local brand and creative agency Geobrand on this project and have already had a really positive reaction from both trade and wholesale customers and from end-consumers aboutthe new look. As part of this exercise, we have also redeveloped this website which now features the new look and graphic style, along with additional content and information on our juices, our fruit, the farm and our long and fascinating history.
The re-brand will fuel a further business development drive for both trade and wholesale customers across the UK in the coming months.
For more information, please call us on 01622 859272 or email us at sales@chegworthvalley.com
